Creative copy and in-app achievements

Product: non-disclosed reader app that provides book summaries. The app is monetised through monthly subscriptions, therefore retention of users is crucial. It is implemented through a personalised feed of book recommendations, challenges, achievements, and memory flashcards that have to be opened on a regular basis.

Task: Please provide a catchy name for each achievement that a user can get within the app and a short description of what it is given for.

Situation 1: A user achieved a 30-day streak on the app.

Situation 2: A user invited five friends to the app.

Situation 3: A user memorized five insights through Flashcards function.

It’s cool to have many levels to achievements – they provide more encouragement to come back to the app and interact with it.

The most important for me was to show that there might be more badges for similar achievements.

• Brainuary has a strong association with January, the first month of the month. If a user continues holding the streak, they might unlock more funny names of months.
• Basketball team has only 5 people on it, users should invite more people to unlock other teams, not necessarily from the world of sport.
• Floppy disk sounds funny, it’s also one of the oldest and smallest memory storage devices. Users know that there’re bigger information storages out there.